Download Dorothy and Otis: Designing the American Dream by Norman Hathaway,Dan Nadel PDF

By Norman Hathaway,Dan Nadel

A lavish, gorgeously designed full-color assortment that showcases the designs of Dorothy and Otis Shepard, groundbreaking giants of early twentieth-century American advertising.

Dorothy and Otis Shepard are the unsung heroes of early twentieth-century North American visible tradition. jointly, they have been the 1st American photograph designers to paintings in a number of mediums and scales with equivalent ability and imaginative and prescient, and their paintings continues to be excellent; but their names are little recognized today.

Dorothy and Otis chronicles their tale intimately for the 1st time. It explores the Shepards’ penchant for abstraction and modernism, and exhibits how the appearance of billboard ads encouraged their creativity—large campaigns that matched the grandeur in their way of life. all through, it demonstrates how their impact touched all features of client culture—from taking part at the packaging for Wrigley’s Gum and designing uniforms and emblems for the Chicago Cubs to making plans and selling the hotel island Catalina, the place Stan Laurel, Oliver Hardy, Clark Gable, and different celebrities frequented.

Dorothy and Otis illuminates their own lives besides, from their origins and early years to the eventual dissolution in their marriage. because it brings to existence those pioneering artists and their momentous partnership, it elevates them to their rightful position in pop culture and makes transparent how their mythical paintings mirrored and exemplified the yank Dream.

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