Download Mobile Marketing (Spanish Edition) by Jesús Hernández Ruiz PDF

By Jesús Hernández Ruiz

Biografía del autor. Jesús Hernández
Jesús Hernández es general practitioner en Economía de los angeles Empresa.
Tesis doctoral: “La movilidad y los contenidos en el advertising adaptado al usuario futurio. Conocimiento y estudio prospectivo” Primera Tesis publicada sobre Prospectiva (Futurism) y Movilidad (Telefonía Móvil) que incluye una metodología innovadora para detección de tendencias futuras de consumo. grasp MBA en Dirección de Empresas y advertising. Licenciado en Administración de Empresas por los angeles Universidad de Lincoln del Reino Unido y Licenciado en advertising and marketing por ESIC.

Es fundador y director gerente A04media por Publixed, empresa consultora de innovación tecnológica, en cellular y advertising electronic y estrategias, que cuenta además con varias divisiones sectoriales así como CEO del Social cellular staff con sede en Miami (USA). Ha desempeñado toda su carrera profesional en áreas de innovación en advertising, nueva comunicación, dirección de empresas, docencia y formación. Es experto en nuevas tendencias aplicadas al cellular advertising y los angeles comunicación, consultor internacional SoLoMo, (Social, neighborhood, Móvil), web y nuevas formas de comunicación e integración de medios para entornos y mercados nacionales e internacionales. Es considerado como uno de los profesionales más influyentes en tendencias móviles y SoLoMo siendo best 25 en Europa y best a hundred mundial.

Este libro, cellular advertising, pretende acercar y ayudar a conocer el móvil, l. a. proximidad y otras particularidades del medio tanto a estudiantes, a responsables de advertising, publicidad, investigación, and so forth. de todo tipo de empresas, como a cualquier personality que tenga interés en conocer en profundidad este medio tan atrayente y apasionante. Con este fin y pretensiones he diseñado una serie de capítulos donde se explica cómo entender, planificar e incorporar al plan de advertising acciones de cellular advertising and marketing, así como los beneficios que se pueden obtener con una buena práctica. Ver más en publixedblue.com/mobilemarketing/autor/

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